THE AUTHORS
C. Todd Lombardo
Having made all the mistakes one makes as a product manager, C. Todd Lombardo spent over seven years in product management at a variety of organizations from startup to enterprise. Trained in science, design, and business, he not only has too many degrees, he loves combining the approach of all three disciplines in his endeavors. He’s the Head of Product & Experience at Boston-based Workbar, an Adjunct Professor at IE Business School in Madrid, and coauthor of the first book on Design Sprints, appropriately titled Design Sprint (O’Reilly).
Bruce McCarthy
As a young man, Bruce used LEGOs to obtain food and attract a mate. Product is probably encoded somewhere in his DNA. His is currently president of the Boston Product Management Association (BPMA) and CEO of UpUp Labs.
He and his team help organizations get more from their investments in product development, working with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness.
Evan Ryan
Evan is seasoned entrepreneur and product leader who has brought dozens of products from concept to market for both consumer and enterprise audiences. As a founder, his companies have served a diverse variety of organizations, from startups, to nonprofits, to Fortune 500 companies; including Apple, Deloitte, Chevron, Sonos, Stanford University, and others.
Currently Evan operates as Director of Product for Wayfair where he leads find and navigation initiatives, working to personalize the e-commerce experience. Prior to that as Chief Product Officer for Boston based product design and build firm Fresh Tilled Soil Evan drove both internal and external product work. He is also a startup mentor for TechStars Boston and MassChallenge accelerators.
Michael Connors
Michael has spent his career as a designer of all kinds of digital and print deliverables. He was trained as a fine artist and has an MFA in Painting. Currently, he’s the Creative Director at Fresh Tilled Soil, a Boston-based UX/UI design firm, where he works on digital products for major brands, startups, and everything in between. He’s also an Adjunct Professor at IE Business School in Madrid and has been an adjunct design instructor at other institutions of higher ed for many years. He lives in Northampton, Massachusetts where he enjoys his front porch every chance he gets.
“Product roadmaps bridge the gap between Agile tactics and company strategy. This book is required reading for anyone on my team and I’d recommend it for all software product leaders.”
“When you follow this book’s brilliant advice, a smartly designed roadmap will put your customers directly in the focus of your product strategy. You’ll shift from the standard approach of “Look at us and what we can do” to “We understand what you’re dealing with and we can help you.” Roadmaps will be your company’s competitive strategic advantage.”
“Roadmaps are one of the most critical tools we use as product leaders to drive our strategy, but also one of the more challenging to get right. This book brings together a breadth of experience to provide practical advice and war stories to take you to the next level.”