About the book
Who makes product roadmaps? You do.
This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
Whether you’re a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, this book will show you how to:
Articulate an inspiring vision and goals for their product
Prioritize ruthlessly and scientifically
Protect against pursuing seemingly good ideas without evaluation and prioritization
Ensure alignment with stakeholders
Inspire loyalty and over-delivery from their team
Get your sales team working with you instead of against you
Bring a user and buyer-centric approach to planning and decision-making
Anticipate opportunities and stay ahead of the game
Publish a comprehensive roadmap without overcommitting
*new!* online roadmap course
Take the Masterclass and pave a pathway to focused teams and loyal customers.
This on-demand course builds upon the book, with updated and expanded content. Our immersive, in-depth training will help you unlearn ineffective approaches and actually build an effective product roadmap on a solid platform of customer value.